Kickstart your digital career with real world experience and industry recognised qualifications
Digital Marketing & Creative Media Modern Apprenticeships
The SVQ in Digital Marketing at SCQF Level 7 equips individuals with the practical skills and knowledge needed to thrive in today’s digital-first business landscape. Designed for those actively managing digital marketing activities, this qualification enables candidates to build a portfolio of real-world evidence, demonstrating their competence and expertise in the field.
What is an Apprenticeship in Digital Marketing?
Because of the growth in online activities and device ownership, advancements in technology and improvements in connectivity, digital marketing now takes on a significant role within virtually every business.
The Scottish Vocational Qualification (SVQ) in Digital Marketing at SCQF level 7 allows candidates to demonstrate competence in job related skills in their area of work and expertise. You must be undertaking a role involved in managing elements of Digital Marketing. You will be required to create a portfolio of evidence
Why undertake an apprenticeship in Digital Marketing?
Earn while you learn
Apprenticeships combine paid employment with structured training. You’ll gain hands-on experience while working toward a nationally recognised qualification.
Practical workplace learning
You’ll apply skills directly in campaigns, social media, SEO, and analytics, rather than just studying theory.
Build In-Demand Digital Skills
Digital marketing is central to business growth, meaning apprentices gain skills that remain in demand across industries.
Gain a Recognised Qualification
The apprenticeship leads to an SVQ/Diploma in Digital Marketing, valued across multiple sectors.
Who can undertake this apprenticeship?
The Digital Marketing Level 7 Apprenticeship is designed for anyone in Scotland who wants to build skills in one of today’s most dynamic industries—whether you’re just leaving school, switching careers, or already employed and looking to upskill. Learn key areas like: Social Media Marketing, SEO & Analytics, Content Creation and Digital Campaign Management. Employers can use this apprenticeship to train new recruits or develop existing staff, making it a flexible and inclusive route into the world of digital marketing.
How is the apprenticeship delivered?
As with all our apprenticeship delivery we provide a range of flexible learning methods which we tailor to suit the needs of the employer and the employee-candidate. This may involve one or a hybrid approach of observations in the workplace, access to online learning, attending face to face courses and collating a portfolio of evidence.
Which apprenticeships are available?
Modern Apprenticeships in Digital Marketing and Creative Media open doors to exciting careers in Scotland’s fast-growing creative industries. Apprentices can specialise in areas such as social media management, content creation, digital advertising, SEO, video production, and graphic design—building practical skills while earning a wage. These pathways are ideal for school leavers, career changers, or employees looking to upskill, with opportunities to work in agencies, in-house marketing teams, or across sectors like retail, hospitality, and technology. Employers benefit by developing staff who can drive brand awareness, engage audiences, and harness digital tools to grow their business, making these apprenticeships both flexible and future-focused
Digital Marketing Modern Apprenticeship at SCQF Level 7
The Digital Marketing Modern Apprenticeship at SCQF Level 7 is designed for learners who want to develop advanced skills in online promotion, content creation, and campaign management while gaining real workplace experience. Apprentices work in live business environments, supporting digital strategies through tasks such as managing social media channels, creating engaging content, analysing web traffic, and running targeted advertising campaigns. Alongside these technical skills, the programme builds core strengths in communication, problem‑solving, and teamwork, as well as meta‑skills like adaptability, creativity, and confidence. Learners are supported by their employer and training provider throughout, working toward a nationally recognised qualification that prepares them for roles such as digital marketing executive, content strategist, or campaign coordinator, with clear progression into senior marketing and management positions.
Creative Media Modern Apprenticeship at SCQF Level 7
The Creative Media Modern Apprenticeship at SCQF Level 7 is designed for learners who want to develop advanced skills in digital content creation, media production, and communication while gaining real workplace experience. Apprentices work in creative industries such as marketing, broadcasting, publishing, or digital agencies, producing content across platforms including video, audio, graphics, and social media. Alongside these technical skills, the programme builds core strengths in communication, teamwork, and problem‑solving, as well as meta‑skills like adaptability, creativity, and confidence. Learners are supported by their employer and training provider throughout, working toward a nationally recognised qualification that prepares them for roles such as media producer, content creator, digital editor, or campaign coordinator, with clear progression into senior creative and management positions.
