Apprenticeship in Hospitality
Who can undertake this apprenticeship?
Young People (16+)
Ideal for school leavers looking to start a career while continuing their education.
Career Changers
Adults looking to switch careers and gain new skills in a growing industry.
Current Employees
Those already in a job who want to upskill or retrain in digital marketing.
No Upper Age Limit
Modern Apprenticeships are open to people of all ages—whether you’re 16 or 60+.
No Prior Experience Needed
You don’t need a background in marketing—just enthusiasm and a willingness to learn.
Living in Scotland
You must usually live in Scotland and not be in full-time education.
How is the apprenticeship delivered?
Work-Based Learning
Apprentices are employed and gain hands-on experience in a real marketing role, applying skills in areas like social media, content creation, and digital advertising.
Training Provider Support
HLA provides structured learning through:
Online modules
One-to-one tutor support
Regular workplace visits or virtual check-ins
Flexible Delivery
Learning is tailored to suit both the apprentice and employer—often a mix of:
Remote learning
On-site training
Self-paced study
Assessment & Progress Reviews
Apprentices build a portfolio of evidence
Regular reviews track progress
Final assessment may include a project or professional discussion
Duration
Typically completed over 12 to 18 months, depending on the apprentice’s pace and prior experience.
Which apprenticeships are available?
